10 best sustainable fashion brands to support Earth Day



On this Earth Day, we’re looking at all the ways you can make more sustainable choices in your everyday life – from adding recycled products to your skin care routine, to using refillable items that reduce plastic waste. And now we focus on your wardrobe.

While the fashion industry has not always been known for having the most environmentally friendly practices, there are a number of companies that put sustainability at the forefront of their business models.

From using recycled materials that would otherwise be thrown away, to creating products that require less water and produce less carbon dioxide than conventional items, these brands create clothes and accessories that are better for the environment – without sacrificing the style.

Read on for 10 brands offering stylish looks while reducing their carbon footprint.


Summersalt is a leading brand in the fast growing sustainable swimwear movement and you have likely come across one of their swimsuits while scrolling on Instagram. But the offerings of the woman-founded company go far beyond beachwear. From sleepwear to underwear, you’ll find plenty of options for your wardrobe, all created with eco-friendly practices in mind. Summersalt swimwear is made from 78% recycled polyamide made from post-consumer and nylon waste materials, and most of the clothing on the site is also made from recycled or eco-friendly materials. environment.

The perfect palazzo pants

The Sidestroke

H&M is a go-to destination for affordable wardrobe basics, but did you know the retailer also has a durable line that’s just as wallet-friendly? The H&M Conscious collection is filled with trendy favorites partially made with organic or recycled materials. H&M as a whole has set great goals for sustainability. In 2020, 64.5 percent of materials used for products have been recycled or sustainably sourced, but the brand has set itself the goal of reaching 100% by 2030.

Satin dress with tie belt

Ribbed knit cardigan

As the name suggests, for every item purchased from Tentree, the company plants ten trees – and so far, it has planted over 56 million. But on top of that, the certified B Corporation employs many earth-friendly and people-friendly practices when creating clothing. Most of its products are made with environmentally friendly materials, such as recycled polyester and sustainably sourced organic cotton, and are made in ethical factories around the world.

Meander Tie Front Shirt

Anoba Cardigan

Scroll down the Patagonia website and you’ll find plenty of impressive statistics on the company’s dedication to sustainability. For example, 100% of Patagonia’s electricity needs in the United States were met with renewable electricity, and 64% of the fabrics used by the retailer this season were made from recycled materials. In addition, the company Wear program aims to help customers extend the life of the items they buy, going against the typical business model.

Women’s Porch Song Dress

Alpine Icon Regenerative Women’s Crew-Neck Organic Cotton Sweatshirt

Looking to enhance your athleisure collection? Girlfriend Collective has you covered. The brand’s super comfy pieces range from hoodies to exercise dresses and many are made from materials like recycled plastic bottles and old fishing nets. Even the dyes used to color clothes are environmentally friendly. The brand also offers inclusive sizes, with sizes ranging from XXS to 6XL, and all products are made from 100% recycled materials and shipped in recyclable packaging.

Earth Compressive High Waist Leggings

Black Paloma Bra

Reformation sends out a quarterly sustainability report, to keep clients up to date on the company’s progress in incorporating more ethical and environmentally friendly practices (as well as areas that could benefit from improvement). The retailer is 100% carbon neutral and for each product on the site you can find a ‘RefScale’ metric that will show you the number of resources that were used to make the product.

Top of the canyon

Charlie High-Rise Cuffed Denim Shorts


Cuyana was founded by Karla Gallardo with a motto “less, better”. This means that high quality and sustainable foundations are at the heart of the company philosophy. Cuyana is committed to using 100% sustainable materials by 2022 – and the brand is currently achieving an impressive 96%. Whether you are looking for a new bag or a new mask to complete your look, you are bound to find something in the chic collection of retailers.

Curved shoulder bag


When it comes to comfortable sneakers, Allbirds is a clear leader in its category. The brand’s shoes are favorites of Kristen Bell, Al Roker, and other sustainability-conscious buyers. One Shop editor TODAY previously said that the popular Allbirds Wool Runners are “hands down the most comfortable pair of shoes I own.” But beyond comfort, the brand is also known for its sustainable practices. The B Corp certified company uses 90% post-consumer recycled cardboard in its packaging and makes its shoes from wool, wood and more.

Tree runners for women

Tree Women’s Lounge Chairs

Soko is an “ethical jewelry brand led by women and focused on people.” The company uses a “virtual factory” model, connecting local artisans in Nairobi, Kenya, to the international market through a mobile ordering and payment system. As a certified B Corp, the brand is legally bound to put its employees and the environment first, and many Soko products are made from environmentally friendly materials like teak scraps or recycled brass.

Shanga mini hoop earrings

Pamoja personalized cuff bracelet

In 2018, ABLE became the first fashion brand to publish its lowest wages in an effort to encourage transparency and accountability in the industry. Now, you can find salary reports for all of the brand and its partner manufacturing sites, from Nashville to Ethiopia, on the website, which distinguishes ABLE as a true leader in pay transparency. In addition, the company has made strides towards sustainability, using environmentally friendly practices like creating jewelry made from reused scrap metal and using denim which requires less water to produce. ABLE handbag tanneries are also part of the Leather Working Group, a non-profit organization that ensures that brands adhere to best environmental practices in leather production.

Mini Tag Necklace

Martha shoulder bag

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