L’Oreal and Women of Worth

Women of Worth - L'Oreal's new competition

So L’Oreal is after some ‘Women of Worth’. Women of Worth.. worthiness because of their looks?

Apparently not… here’s the description:

Nominate a woman passionate about making a difference and help her win $25,000 for her cause.  

Plopping a Glee’s face over it makes me feel weird.

Here’s the eligibility and criteria:

  • be over 18 yrs
  • have a record of exemplary service within her community and the community at large
  • be able to demonstrate the impact of her work within her community
  • be aspirational and inspirational to others
  • demonstrate commitment to her cause
  • exemplify leadership
  • non-compensated.

So that’s like, everyone volunteering in any social justice movement – but particularly the women’s movement. Riiiiight. This is weird.

Is it problematic for a cosmetic company – which makes it money out of selling an unrealistic beauty ideal to women and men, in order to make shitloads of money – to give some ‘woman of worth’ $25,000 to keep making a difference?

I invite you all to debate this henceforth… as well as for you to nominate yourselves (who’s going to say no to 25 big ones???). But also, you should apply, for the obvious reason: how else will you know if you have worth???!!!!

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About IsBambi

IsBambi is an administrator for feminaust. She is also a young woman excited about all things to do with feminism, skiing, British TV, dogs called Trevor and cycling. In addition to trying to do too much at once, she enjoys empowering young people and dragging men into the feminist debate.

One thought on “L’Oreal and Women of Worth

  1. Some choice posts from their facebook page:
    “Whether she’s empowering women, mentoring children, helping survivors to heal and advocating for seniors, her efforts are tireless”, or
    “She lifts up a community. She sees a person in need and reaches out her hand. She gives without limit and asks nothing in return”
    These seem to suggest that Loreal’s idea of a ‘woman of worth’ is someone in a traditional ‘women’s field’ (eg. caring for children, the sick and the old), displaying traditional ‘feminine’ characteristics, such as tireless selflessness in helping others (not that I’m against women helping others, especially empowering other women, but it’s expected of women so often – I’m for also recognising women of worth outside this narrow field!)

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