BBH’s Amani Duncan promoted to CEO of BBH USA

NEW YORK, February 24, 2022 /PRNewswire/ — BBH today announced an increase in Aman Duncan to the CEO of BBH United States. This appointment capitalizes on BBH’s significant presence in the United States and on the agency’s unique strengths in terms of diversity, culture and innovation. The news follows the launch of BBH’s new global board, announcing a commitment to strengthen local leadership, maintain global connectivity across BBH offices and drive the power of creativity in key markets across Europe. agency.

As the newly created CEO, Aman Duncan will work closely with United States Creative Director Raphael Rizuto and management team to shape the future of BBH United States and create impactful, world-class creativity for customers. She will continue to manage the growth of the business, overseeing BBH the United States clients and major campaigns. Reporting to Global CSO of Publicis Groupe Carla Serrano, Duncan is also one of the full members of the BBH Global Board.

In 2021, Duncan oversaw bold creative work, exemplary of BBH the United States diverse and progressive team, including Google’s Glass Ceiling Breaker and Black Owned Friday. In her previous role as President of BBH United Statesshe led significant growth and momentum, increased agency headcount by 77%, and landed new clients, including LinkedIn, Google, Walmart, Mattel, Netflix, Lionsgate, and Martell US BBH. the United States the award-winning work has been rewarded with more than 45 trophies at the Cannes Lions, A showD&AD, ANDY’s, Clios and Webbys as well as Fast Company’s Innovation by Design Awards and Campaign’s Power of Purpose Awards.

Duncan also led internal initiatives, including DE&I, making measurable progress in 2021, achieving 50% racial diversity and a 64% female agency. With her creative and business expertise in the music, media, marketing and manufacturing industries, she brings a fresh perspective to the leadership of BBH. United States. His experience within the music and entertainment industry spans record labels such as Def Jam, Virgin, Sean Combs Bad Boy Worldwide Entertainment Group and MTV.

“BBH is the shining jewel in our creative portfolio; its legacy is famous for creating better work,” said Carla Serrano, CSO Global Publicis Groupe. “In the United States, BBH is especially special given its glorious intersection of innovation, diversity, and cultural fire. I know Amani has the vision, creative soul, and zagne of Black Sheep to drive the agency on its journey to create iconic, forward-thinking creativity for clients.”

“We believe that we stand on the shoulders of giants and hold in honor the foundation built by our founders Nigel Bogle, John Bartle and Jean Hegarty. We do not take lightly the responsibility of leading this illustrious agency into the future,” Duncan said. “It is an absolute privilege to lead this incredible team of black sheep. I am energized every day by the tremendous opportunities on the horizon to propel brands forward, champion causes that matter, and continue to grow and diversify our talent.”

On Aman Duncan

Aman Duncan was recognized by the industry as a Campaign Female Frontier Award winner and winner of Advertising Week’s Future is Female Awards. She was also a 2021 Cannes Lions Entertainment Lions juror, co-chair of the 2021 Effie Awards and a Grand Effie juror. She will serve as Jury President for the Entertainment Lions for Music at the 2022 Cannes Lions, 2022 Clio Music Awards Music Marketing Jury and 2022 Campaign Female Frontier Awards 2022.

Duncan’s career spans some of the biggest brands in entertainment and marketing. Prior to joining BBH, she served as Senior Vice President of Music at MTV. She also worked as a brand marketing manager at Martin Guitar, chief marketing officer of Sean Combs Bad Boy Worldwide Entertainment Group, Senior Vice President of Marketing at Capitol Music Group, Vice President of Production and Promotions at Virgin Records and several roles at iconic hip hop label Def Jam Records in New York City, where she began her career in the music industry. His exceptional journey and boundary-pushing approach have been profiled by Billboard, Fast Company, Huffington Post and The Wall Street Journal.

A strong advocate for women’s leadership and diversity, Duncan is also a founding member of Chief, the Women’s Leadership Network, and sits on several boards and committees, including the 4A Board of Directors, the 4A Steering Committee on diversity, equity and inclusion and Outward Bound USA.

About the BBH Global Board

The BBH Global Board was set up in October 2021 with a focus on maintaining global connectivity across BBH offices and continuing to drive the power of creativity in the agency’s key markets. Comprised of diverse and forward-looking leaders, the Board is chaired by Annette King and composed of: Karen Martinmanaging director of BBH London; Aman DuncanCEO of BBH United States; Arto HampartsoumianManaging Partner and Executive Chairman of Publicis Groupe China; Christine NgPresident of BBH Singapore and China; sid tuli, Managing Director of BBH Singapore; and Adam ArnoldGlobal Marketing Director of BBH.

About BBH United States
BBH United States “zags” where other agencies “zig”, delivering ambitious ideas for ambitious clients who sit at the heart of culture, advertising and entertainment. Harnessing the power of creativity for outsized impact on corporate culture and growth, BBH United States works with some of the world’s most innovative marketers including Google, Linkedin, Netflix, Barbie, Walmart, Hulu, Samsung, Lionsgate, Pernod Ricard, Marvel and Brighthouse Financial. For more information, visit

SOURCEBBH United States

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