Coolhaus Ice Cream to fund black and brunette women business owners
These sweets will make someone’s dreams come true.
Coolhaus, the Los Angeles-based ice cream start-up founded by Natasha Case and Freya Estreller in 2009, has partnered with Black Girl Ventures to deliver a new flavor of ice cream called “Currency Cake”.
All proceeds from the new pint, which costs $ 11, will be used to create a grant to fund black and brown women business owners – especially for marketing, intellectual property and design needs.
[Related: She’s Giving Soft Serve Ice Cream a Healthy Makeover]
Decadent Carrot Cake Dough Ice Cream with Cream Cheese Frosting Swirl and Candied Pecans “will fund the next generation of black and brown female business owners,” according to the founders. Only 0.27% of black female founders get venture capital, and most say they need the funds, especially for marketing.
“When we have big ideas for brands that can be a game changer, the next step is to find unique ways to communicate the message,” said Natasha Case, CEO of Coolhaus. “It is so important that black and brown foundresses have access to capital and resources to make this possible.”
Ice cream will be available online and in select stores.