Evanston author launches publishing company

Evanston resident Anne Beall started a consulting firm in 2003. Within five years, the company had office space in downtown Chicago, and it “has been more successful than it ‘never imagined’. Then the 2008 recession hit and “everything went downhill.”

“The phone stopped ringing, the emails stopped coming, people stopped answering me, so I thought what I was going to do,” Beall said.

In a moment of uncertainty, Beall wrote his first book in 2008, titled “Strategic Market Research: A guide to conducting research that drives business.” After the book was published, her business began to pick up.

Since then, Beall, 56, has published nine more books and co-founded Chicago Story Press, while continuing to run his original consulting firm — Beall Research. She writes about everything from hidden messages in fairy tales the impact feral cats have on a community.

“Each book had something that really burned with me that needed to be explored,” she said.

“Stop the Steal,” a movement that backed former President Donald Trump’s claim that the election was stolen, inspired Beall’s most recent book, “Only Prince Charming Can Break the Rules: Gender and rule breaking in fairy tales and life. »

“I remember thinking, ‘Don’t I feel like there are bands that feel like they don’t have to follow the rules?’ “said Beall.

In fairy tales, Beall said that men are rewarded for breaking the rules while women are often harshly punished. She said she wished she had more female role models — like her undergraduate adviser — who encouraged her not to doubt her abilities. Beall, who a graduate in social psychology, worked with her undergraduate counselor to research why people don’t listen to women in groups and how nonverbal communications cause women to harm each other.

Beall said she lets research guide her efforts. After interviewing thousands of people, she thinks everyone has an interesting story to tell.

Beall and Judi Goshen, a friend from her writers group, started a publishing company in 2020. Goshen, 63, said she wanted to partner with Beall as soon as she had the idea in 2019.

“Anne is a go-getter and very driven,” Goshen said. “She has so much energy. She does more in an hour than some people do in a week.

Their publishing house allows storytellers to convert spoken stories into written form. Beall and Goshen not only publish finished works, but also compile stories. Their most recent book, “Storytellers’ True Stories about Love,” contains 33 submitted works about different types of love.

Michael Tuck, Beall’s husband, said he admires his wife’s intelligence, work ethic and passion for finding new hobbies.

She has been a big presence in his life and the lives of his sons, he said. Have a doctorate. in social psychology from Yale University makes her knowledgeable about emotions and behavior.

“She’s very good with feelings, asking me about feelings, etc.,” Tuck said. “As a man of nearly 60…I wasn’t brought up to talk about feelings.”

Now, Beall continues to pursue new passions. In a writers’ workshop in Evanston, she works on her writing of fiction.

She also broadens her medium. She practices photography and has some of her photos framed in her home.

“I just kind of follow my heart,” Beall said. “In fact, that’s about the best advice I can really give anyone is to be true to yourself, to be true to who you are, and to follow your heart.”

E-mail: [email protected]

Twitter: KristenAxtman1

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