Hepsiburada appoints Nilhan Onal as new CEO from January 1, 2023

ISTANBUL, July 22, 2022 /PRNewswire/ — D-MARKET Electronic Services & Trading (d/b/a “Hepsiburada”) (NASDAQ: HEPS), a leading Turkish e-commerce platform (hereinafter referred to as “Hepsiburada” or the “Company”) ), today announced the appointment of Nilhan Onal as Chief Executive Officer (“CEO”) of the Company, effective January 1, 2023.

Murat Emirdag has decided to step down as CEO for personal reasons. He will continue to lead the business and ensure a smooth transition to the new CEO until January 1st2023. To January 1, 2023Mr. Emirdag will serve as a non-executive director on the Company’s board of directors.

Nilhan Onal joins Hepsiburada from Amazon Europe, where she has spent the past seven years focusing on business transformation and growth. In her last role, she also oversaw strategy, operations and technology for Amazon’s European fashion business, driving strong results. While at Amazon, Nilhan also developed and grew Amazon’s SWA (Amazon Shipping) business worldwide and led the turnaround of the Amazon UK Consumer Electronics and European Product Insurance businesses. Prior to joining Amazon, Nilhan Onal had over a decade of experience running consumer-focused businesses at Procter & Gamble in Turkey and Europe, leading different categories, from electric beauty to household care, in various geographies. Among many accolades, in 2021 she was also named among the top Turkish leaders in “Global Turks par excellence” led by Heidrick and Struggles.

Founder and President of Hepsiburada, Hanzade Dogan said, “We are grateful for Murat’s leadership, during which he was instrumental in Hepsiburada’s journey by reaching important milestones in both Hepsiburada’s growth and development. Turkey wider digital ecosystem. He will continue to make a strategic contribution to the development of Hepsiburada in his new role as a non-executive member of the board of directors from January 2023.

I am delighted to welcome Nilhan to direct the next chapter of Hepsiburada. She brings over 25 years of experience in e-commerce, logistics, demand generation and product development, having worked globally at Fortune 500 companies. Nilhan is a builder of companies and exceptional talents. With her leadership experience, she will take Hepsiburada into the next phase of our journey, continuing to build on our industry-leading service levels for our customers and merchants.

Nilhan Onal said:I’m glad to be home Turkey be part of the Hepsiburada success story. I love Hepsiburada’s mission to be our customers’ innovative and reliable companion. I am committed to taking Hepsiburada to the next level to surprise and delight all of our customers and traders in the region with Turkish hospitality and excellent levels of service.

Murat Emirdag took over as CEO of Hepsiburada on February 1, 2019 after serving on the advisory board. Under his leadership, the company achieved significant growth in its core businesses while developing an integrated technology ecosystem with fintech capabilities, on-demand delivery service, subscription-based loyalty program, cross-border operations, platform form of advertising, logistics and execution. as a service.

Murat said:It has been an honor to serve Hepsiburada’s customers and business partners alongside its founder, board members and teammates at Hepsiburada, which I consider to be a great place for bright minds and good hearts. to flourish. After years as CEO, next January is a good time to move into a non-executive board role where I will advise on longer-term strategic opportunities. I am convinced that Nilhan will make a significant contribution to Hepsiburada’s journey. The Company has solid fundamentals in place and is well positioned to create long-term value going forward.

About Hepsiburada

Hepsiburada is a leading e-commerce technology platform in Turkey, combining a globally proven e-commerce business model with a unique “super app” to meet the daily needs of our customers and help improve people’s daily lives. Customers can access a wide range of products and services, including same-day delivery of groceries and essentials, products from international merchants, airline tickets and payment services through our integrated digital wallet , Hepsipay. As at the end of March 2022we had seamlessly connected 44.2 million members and 85,000 active merchants.

Founded in Istanbul in 2000, Hepsiburada was built to lead the digitization of commerce in Turkey. As a women-founded organization, we are committed to taking meaningful action to empower women. Through our Technology Empowerment for Women Entrepreneurs program, we have reached over 32,000 women entrepreneurs across Turkey nowadays.

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SOURCE Hepsiburada

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