How You Can Invest In The Real Estate Market Through Fractional Investing

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Many financial professionals claim that investing in real estate can deliver great returns, and it certainly has for many investors over the years. But getting into real estate these days is unaffordable for the masses. And if you could afford to buy rental property, it still requires a significant commitment to the responsibilities of the owner.

Meet Khushboo Jha, Buy correctlyFounder and CEO of. BuyProperly is a Toronto-based, women-founded platform that empowers Canadians to enter the real estate market through fractional investing in under 7 minutes.

BuyProperly’s mission is simple: They are committed to making real estate investing easy, more accessible, and hassle-free for Canadians who struggle to invest in the market. By disrupting the market, they provide a low cost and easy to use system using the technology. BuyProperly’s platform uses AI in two ways: to identify real estate trends and to help uncover undervalued properties in the market, allowing investors to generate high returns.

Since launching in 2019, BuyProperly has seen its customer base grow 5 times, with 30% of customers investing in more than one property. BuyProperly plans to expand its offerings into the US market at the end of 2021.

This approach to real estate investing has made it accessible to the average investor. BuyProperly offers full transparency about your investment and is offered in affordable increments.

Building this business from scratch was not easy, and Khushboo encountered challenges along the way. But she knew she was building a strong investor offering and persevered through the toughest times.

For women who are considering their start-up business, Khushboo leaves you with these tips:

Don’t follow the masses blindly

Just because someone has built their business in a certain way successfully doesn’t mean it’s the right path for your business. Don’t be afraid to think outside the box and try new ways of doing things.

Gain support from other leaders in marginalized communities

When you feel you need support or mentorship, seek advice from other members of marginalized communities who have come before you. They will have good advice and speak from experience rather than guesswork.

Tell your story

Don’t hold back from telling your story to people and potential customers. Word of mouth is a very strong and economical marketing strategy. The more people know about your business, the more curiosity will arise and lead to potential customers. Often times, self-promotion can be a little uncomfortable for people, but remember that you are offering a valuable product or service designed to solve a problem for people.

Talk to your future customers

You might think you know what people want, but what resonates with your target market and what doesn’t is always surprising. The sooner you get into the habit of listening to your customers, the sooner you can land your first customers and turn quickly if necessary.

Be aware of yourself

Being aware of yourself, knowing your strengths and weaknesses, highlighting your strengths and using them as your best asset is essential. Play on what you’re good at and outsource the tasks that aren’t your forte and have others do them for you.

The bottom line is that starting a new tech business, especially as a woman, can be challenging, but you have to remember that you are stronger than these challenges. Resilience is a crucial characteristic for entrepreneurs.



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