Polaris Slingshot Celebrates International Women’s Riding Day® with Women at the Wheel Initiative | Business
MINNEAPOLIS – (BUSINESS WIRE) – April 22, 2021 –
Saturday May 1 is the 15th International Women’s Hiking Day (IFRD). As a return partner, Polaris Slingshot is proud to support its mission to get more women out and riding. As part of the celebration, Slingshot today announced its’ Women at the wheel ‘ initiative, an experiential program designed to create a welcoming space for like-minded women who share the same passion and enthusiasm for driving.
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Polaris Slingshot x Women at the Wheel (Photo: Business Wire)
Houston kick-off, Slingshot’s Women driving This initiative will welcome women and aspiring pilots for a full day of driving. The full-day event will focus on bringing women together and taking them on the road behind the wheel of a Slingshot. Guests will have the opportunity to demonstrate the Slingshot 2021 range, ask questions during the product showcase, and meet female Slingshot owners. For those looking to test out a manual transmission or Slingshot’s new paddle shifters, pro racer Loni Unser will be on hand to offer special advice. Following the Houston IFRD event on May 1, Slingshot’s Women driving The program will be activated once a quarter in different cities across the country.
“We proudly celebrate the female community in the riding. As more and more women turn to powersports as a recreational hobby, we want to empower these budding riders and welcome them into the Slingshot community, ”said Collett Mazula, Senior Director of Marketing at Polaris Slingshot. “Over the past few years, we have seen a steady increase in the number of women buying and operating slingshots. Women have always driven, but the days when the perception is that they are just passengers are gone. Now the driver’s seat calls out her name, as she crisscrosses scenic roads, turns heads downtown, and customizes it to her style.
With its open-air cockpit and side-by-side sport bucket seats, the three-wheeled Slingshot was widely accepted by women across the country. In fact, comparing 2019 to 2020, Slingshot saw a 43% increase in the number of female customers. The introduction of Slingshot’s first automatic-type offering, the new AutoDrive transmission, contributed to this increase. Without a clutch pedal or shift lever, drivers can operate a Slingshot like any automatic vehicle.
With a growing community of motorcyclists, Polaris is proud to support International Women’s Cycling Day. Founded by Vicki Gray of MOTORESS.com, the day is a call to action for women at “Just Ride!” motorcycles. And with the support of companies like Polaris, IFRD has become a celebration of motorsport motorcyclists no matter what they ride. From two- and three-wheeler motorcycles to ATVs, UTVs, side-to-side and more, the IFRD recognizes and encourages women to get out there and “Just Ride!” .
Sling Women driving The event in Houston will take place from 11:00 a.m. to 5:00 p.m. CT at Mancuso Powersports Gulf Freeway Team. Demonstrations will be available throughout, while product tours will take place at 1 pm and 2 pm, with a group tour at 5:30 pm For more information on the IFRD tour https://motoress.com/international-female-ride-day. For more information on Women driving events, visit https://slingshot.polaris.com/en-us/events/.
Follow Slingshot on social media: Facebook.com/PolarisSlingshot, @ Slingshot on Twitter and @PolarisSlingshot on Instagram. For more information on Slingshot rental locations, visit Adventures.Polaris.com.
About Polaris Slingshot
Polaris Slingshot, a wholly owned brand of Polaris Inc. (NYSE: PII), continues to define the category through style, riding experience and community with our three-wheeled autocycle. With AutoDrive and manual transmission options, an open cockpit, side-by-side seats, a 5 ” ride height and a 2.0-liter 4-cylinder engine, Slingshot is available in a variety of models that are sure to be make a statement. Enter a slingshot for an adventurous and unparalleled experience. Find out more, visit fronde.polaris.com.
Slingshot is a three-wheeled motorcycle. It is not an automobile. It has no airbags and it does not meet automotive safety standards. Three-wheeled vehicles can behave differently from other vehicles, especially in wet conditions. Always wear a DOT approved full face helmet and fasten seat belts. The rider may need a valid motorcycle approval. Drive within the limits of the law and your own abilities. Read, understand and follow your owner’s manual. Never drive under the influence of drugs or alcohol. Modifications to the vehicle and the use of unauthorized accessories may void the vehicle warranty. Unless otherwise indicated, trademarks are the property of Polaris Industries Inc. © 2020 Polaris Industries Inc.
International Female Ride Day® is a globally synchronized riding day for motorcyclists and motorsport enthusiasts. Described as “movement” by its participants, its call to action, “Just Ride! © ”asks women to get on their motorcycles or powersports vehicles on the first Saturday in May of each year. Established in 2007 by Vicki Gray, a lifelong motorcycle advocate, road and racing instructor – with the aim of profiling and showcasing the many diverse women enjoying the activity of motorcycling. Its mission, among others, is to raise awareness and promote parity of women in the world in all forms of motorsport and motorsports. The IFRD simultaneously encourages other women to return to the activity. The event is managed under the MOTORESS® awning.
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PUB: 04/22/2021 2:14 p.m. / DISC: 04/22/2021 2:14 p.m.
Copyright Business Wire 2021.