Saint-Louis-based women business owners to offer $ 2,000 marketing incentive packages to support local businesses



In today’s digital and socially remote world, if you don’t have an online presence, you might as well not exist.

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Yet, as hard-hit small businesses attempt to salvage last year’s parts – or in many cases start over – marketing spend is often and understandably the first to be cut in the face of crippling operational expenses such as rent and payroll.

The problem? Marketing and online visibility are essential in bringing back desperately needed customers.

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St. Louis-based business owner Heather Crider, CEO of Digital Architect Media and Heather J. Crider & Co. wanted to solve this problem and help deliver real value to local businesses. She created what she called a Local Business Marketing Boost Program whereby eligible local businesses would each receive $ 2,000 in marketing across the country to help them reach more customers. Crider is contributing $ 500,000 to marketing services for this package.

Crider also realized that she was not alone in this quest to support local businesses. Michelle Eisenhart of Fly Pages Digital Marketing and Michell Stockmann of TechKnow Solutions also found themselves caught in the middle of a losing battle: wanting to support their fellow local business owners with much-needed digital marketing support, but needing to bill out of- budget charges just to cover the sky-high costs of bringing their customers to key platforms.

So go for PPP – these women entrepreneurs have teamed up to bring this small business stimulus program to their clients. They will grant eligible local businesses $ 2,000 online advertising packages to drive traffic to their stores, offices or restaurants, to their websites and increase their revenue to rehire the laid-off employees.

“Local businesses have been disproportionately affected by the devastating effects of the pandemic; we went there ourselves, ”says Crider. “It has been a difficult time emotionally and financially for our customers and the countless local businesses that struggle to stay alive. So we’re proud to have found a way to bring these amazing business building tools to those who need them most. when they need it most.

The package will focus on building an online business presence. As the world’s leading search tool, having a presence on Google is essential for any business, according to Crider, Eisenhart and Stockmann, but mostly for local businesses. Google will therefore certainly be part of the online package.

Data shows that 46% of Google searches have local intent, representing billions of dollars in high-value opportunities for local businesses and services. With an enhanced Google Business Listing, businesses appear more prominently in searches, directly driving more phone calls, site visits, driving routes, and foot traffic. And above all, more income.

“We have been working in the field of digital marketing for a combined 50 years andd there is no more effective and powerful way to drive local business than to increase your local search results, ”says Stockmann. “We look forward to seeing the impact this $ 2,000 stimulus will have on our beneficiaries. I think it’s safe to say that the income generated will far exceed our investment! “

“For communities to grow and prosper, businesses must support each other,” says Eisenhart. “Developing this stimulus package is our way of giving back to other local businesses and helping secure the future of local businesses, which are the backbone of our communities.

The stimulus program is open to local businesses and nonprofits that have been affected by the COVID-19 pandemic and are looking to get their businesses back on track. To apply, business owners can submit a short 2 minute application to

“We are delighted to see how many companies we can supportrt through this program and I am honored to partner with Heather to deliver this, ”says Eisenhart. “Helping others grow and flourish is the reason we do what we do. Knowing firsthand what these business owners went through makes this work even more meaningful and important. “


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