The Guardian announces new special-edition women’s football podcast and wider multimedia coverage of UEFA Women’s EURO 2022™ | GNM press office
The tournament kicks off on Wednesday July 6, and The Guardian will mark the occasion with extensive coverage in audio, digital and print formats, which will also feature branded content sponsored by Visa.
In audio, The Guardian’s first-ever women’s football podcast – ‘The Guardian’s Women’s Football Weekly’, dedicated to UEFA Women’s EURO 2022™, is hosted by sports presenter Faye Carruthers, who has covered a number of major football tournaments and is a regular guest on the top charts of the Guardian Football Weekly podcast. A new episode of Women’s Football Weekly will be published twice a week, for the duration of the competition – with a summary and expert analysis of each game, the team and their players, with special guests and contributions from Guardian favorites around the world. women’s soccer. Listen to the podcast trailer for a preview. The podcast can be found at theguardian.com/audio and all other premier podcast apps including Apple, Spotify and Acast.
In digital form, the Guardian women’s football newsletter ‘Moving the Goalposts’ is also launching a special edition dedicated to the UEFA Women’s EURO 2022™. Fans can sign up to receive a weekly deep dive into Euro competition and women’s football, every Wednesday.
In print, and ahead of the tournament kicking off, The Guardian published a 40-page preview supplement over the weekend (Saturday July 2), offering a comprehensive guide to the tournament and each participating team. A version of the guide is also available online.
Visa’s sponsorship of The Guardian’s Women’s EURO coverage is part of a wider campaign celebrating their sponsorship of UEFA Women’s EURO 2022™. The campaign builds on the brand’s commitment to driving access and inclusion, while spotlighting women business owners and the important roles they play in local communities and economies.
In addition to branded content, Visa will also be promoted across the Guardian in digital and print advertising and on a print cover of Guardian Sport.
Faye Carruthers, host of The Guardian’s Women’s Football Weekly, said:
“I am delighted to host the new Women’s Football Weekly podcast for The Guardian. UEFA Women’s EURO 2022™ will be a fantastic tournament and it’s a pleasure to guide listeners through it with a great team of contributors providing comprehensive analysis, mixed with fun. Be sure to tune in if you don’t want to miss anything happening in the game.”
Suzanne Wrack, Football Writer, The Guardian, said:
“With the UEFA Women’s EURO 2022™ about to kick off, I think it shows how far this beautiful game has come. I love writing about the game and I’m always delighted when we expand on the variety of ways women’s football is covered at The Guardian, as it demonstrates its growth and influence. It’s great that listeners, readers, and fans know they have a space where they can come for an in-depth analysis of the women’s game, the players, the issues facing the game, and its quirks. Visa’s investment in women’s football and the Euro tournament is a game-changer and it’s great that they are supporting Guardian coverage.
Imogen Fox, Advertising Director, Guardian News & Media said:
“We are delighted to partner with Visa to share these inspiring stories about local women’s businesses around the tournament. The Guardian is one of the world’s most culturally relevant, influential and modern media brands and so we know how to tell great brand stories like Visa’s.This campaign uses a multi-channel approach – audio, digital and print – it’s creative and shows the best of what our brand content and sports journalism can do.
The Guardian provides leading coverage of women’s football throughout the year. As well as the campaign with Visa, The Guardian’s Women’s Euro coverage will also include a comprehensive online guide to every player, live blogs with minute-by-minute coverage of every match, daily expert reports provided by our best team of expert writers and columnists. Suzanne Wrack, Louise Taylor, former England internationals Karen Carney and Anita Asante and many more. There will also be coverage on the ongoing Football Weekly podcast.
All branded content will be clearly labeled in accordance with the Guardian’s content funding guidelines.
For more information, please contact [email protected]
Notes to Editors
The Guardian and Visa sponsorship deal was brokered by Starcom.
About the Guardian News and Media
Guardian News & Media (GNM) publishes theguardian.com, one of the world’s leading English-language news websites. Traffic from outside the UK now accounts for around two-thirds of the Guardian’s total digital audience. In the UK, GNM publishes the Guardian newspaper six days a week, first published in 1821, and the world’s oldest Sunday newspaper, The Observer.